How Much Can You Earn with an Airbnb in Puerto Vallarta in 2026?
One of the most frequent questions from our clients is: how much can I earn with an Airbnb in Puerto Vallarta? The answer depends on several key factors — location, number of bedrooms, listing quality, and season — but this article gives you the real 2026 market data to calculate your vacation rental potential.
Puerto Vallarta vacation rental market overview
Puerto Vallarta is one of Mexico's most important tourist destinations, welcoming over 6 million visitors annually with a short-term rental market featuring 12,400+ active properties on Airbnb and VRBO. This makes it one of the most mature and competitive short-term rental markets in the country.
According to Airbtics data, the average Airbnb host in Puerto Vallarta earned MXN 414,000 ($24,000 USD) in gross annual income between November 2024 and October 2025. However, these are averages that include poorly optimized listings — well-positioned properties significantly exceed this figure.
Vacation rental income by zone in Puerto Vallarta
Where your property is located is the single biggest factor in vacation rental income. Here's the breakdown by main zones:
Highest ADR zones (nightly rate)
- Punta Mita: Average ADR $350–$600 USD/night for 2 bedrooms. High demand from premium US and Canadian travelers, with 65–75% annual occupancy.
- Amapas / Conchas Chinas: ADR of $250–$450 USD/night. Oceanfront properties with spectacular views, highly sought on luxury platforms.
- Zona Romántica: ADR of $150–$300 USD/night. Puerto Vallarta's most in-demand area, with the highest tourist density and over 75% annual occupancy.
Best price-to-yield zones
- 5 de Diciembre: ADR of $120–$200 USD/night with 68–78% occupancy. Gross yield of 6–7.7% — the highest in the entire bay. Ideal for investment on a moderate budget.
- Versalles: ADR of $110–$180 USD/night, high occupancy thanks to proximity to the Romantic Zone and authentic neighborhood life.
- Jarretaderas: ADR of $90–$150 USD/night, but very accessible entry prices generating gross yields of 6–7.5% annually.
Riviera Nayarit: a booming market
- Bucerías: ADR of $150–$250 USD/night for 2 bedrooms, 68–78% occupancy. Market with high demand for longer stays (digital nomads, families).
- La Cruz de Huanacaxtle: ADR of $120–$220 USD/night. Stable market with less seasonality than downtown Puerto Vallarta.
- Sayulita: ADR of $130–$250 USD/night, high occupancy in peak season (December–April) and consistent demand from surf and yoga enthusiasts year-round.
How much does an Airbnb in Puerto Vallarta earn per month?
Here's the estimated monthly income by number of bedrooms in a medium-yield zone (5 de Diciembre, Versalles, Bucerías):
- Studio: MXN 25,000–50,000/month ($1,500–$3,000 USD)
- 1 bedroom: MXN 40,000–80,000/month ($2,300–$4,700 USD)
- 2 bedrooms: MXN 80,000–150,000/month ($4,700–$8,800 USD)
- 3 bedrooms: MXN 130,000–220,000/month ($7,600–$13,000 USD)
In premium zones like Punta Mita or Amapas, these numbers can double or triple during peak season (December–April).
Peak season vs. low season in Puerto Vallarta
Seasonality is a vacation rental market reality to factor into your income projections:
- Peak season (December–April): 80–90% occupancy, ADR 30–50% above annual average. Semana Santa (Easter) and Christmas are the year's most profitable weeks.
- Shoulder season (May, June, November): 55–70% occupancy, ADR in line with annual average.
- Low season (July–October): 40–60% occupancy, impacts income. July–September rains reduce international tourism, though domestic visitors from Mexico City and Guadalajara partially offset this.
Riviera Nayarit (Bucerías, La Cruz, Sayulita) has lower seasonality than downtown Puerto Vallarta, stabilizing income throughout the year.
Operating costs to deduct
Airbnb gross income is not what you take home. Typical operating costs in Puerto Vallarta include:
- Platform fee (Airbnb/VRBO): 3–5% of gross income
- Property management (if using a company): 20–30% of gross income
- Cleaning: MXN 400–1,200 per guest turnover, depending on size
- Maintenance and repairs: 1–2% of property value annually
- Annual property tax (predial): MXN 8,000–25,000 depending on assessed value
- Fideicomiso maintenance (foreigners): $500–$700 USD/year
- HOA fees: Variable by development
In total, operating costs represent between 30% and 45% of gross income. This means net income is approximately 55–70% of what the property generates in rental.
Do I need a permit for Airbnb in Puerto Vallarta?
Currently Puerto Vallarta and Riviera Nayarit don't require a specific municipal license for vacation rental. However, hosts must:
- Be registered with SAT (Mexico's tax authority) and report income
- Collect and remit VAT (16%) — in the case of Airbnb, the platform handles this automatically
- Verify that the condo HOA rules allow vacation rental (some developments restrict it)
HOMIA verifies all these aspects before recommending any development for vacation rental investment.
Calculate your property's potential
To estimate the income potential of a specific property in Puerto Vallarta, use our Vacation Rental Income Calculator — completely free, with real data from 12,400+ active properties.
Want a personalized analysis including net ROI projections? Our AMPI and NAR-certified advisors can project expected income for any property in Puerto Vallarta or Riviera Nayarit at no charge.
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